Introduction

Understanding how your audience interacts with reports is crucial for creating effective communications. When it comes to annual report design, data-backed insights can guide marketers to make smarter decisions that boost engagement and impact. At pepperit., we believe knowing the right stats empowers marketers to craft reports that truly connect with stakeholders.

Here are five essential statistics about annual report design that every marketer should keep in mind.

1. Visual Content Increases Reader Engagement by 80%

Reports that use visuals like charts, infographics, and images retain reader attention significantly better than text-only documents. Visuals help break down complex information and make content more digestible.

Why it matters: Incorporating compelling visuals can transform your annual report into a more engaging and memorable experience for your audience.

2. 63% of Stakeholders Prefer Digital Over Print Reports

More stakeholders now access annual reports via digital platforms, appreciating the convenience of online viewing and interactive features.

Why it matters: Marketers should prioritise digital-first design approaches to meet audience expectations and maximise reach.

3. Reports With Clear Structure Are 70% More Likely to Be Read Fully

A well-organised report with headings, summaries, and logical flow makes it easier for readers to follow and absorb key messages.

Why it matters: Clear navigation and layout are essential for maintaining reader interest and ensuring your report’s critical insights are understood.

4. Companies Using Storytelling in Reports See a 50% Increase in Stakeholder Trust

Narratives that connect data and achievements to real-world impact build stronger emotional connections with readers.

Why it matters: Storytelling turns annual reports into compelling brand tools that deepen stakeholder relationships.

5. 70% of Readers Scan Reports on Mobile Devices

With mobile usage dominating, reports not optimised for smartphones and tablets risk losing a large portion of their audience.

Why it matters: Responsive, mobile-friendly design is critical for ensuring accessibility and usability across all devices.

Conclusion

Data-driven insights into annual report design help marketers create reports that don’t just inform but engage and inspire. By focusing on visuals, digital formats, structure, storytelling, and mobile optimisation, your reports can deliver real value to stakeholders. At pepperit., we leverage these key stats to help businesses design annual reports that make a meaningful impact.