A Beginner’s Guide to Exporting Indian Products Worldwide

A Beginner’s Guide to Exporting Indian Products Worldwide
 Have you ever looked at fresh farm produce or grains — like drumsticks, rice, or onions — and thought, “This could sell well abroad”? Well, you’re right. The global demand for Indian agricultural and food products is skyrocketing, and today, even small businesses or individuals can tap into it. Whether it’s drumstick export from India or other produce, there’s a global market waiting.

Whether you're based in a farming region or just exploring new opportunities, this guide will help you understand the basics of how to start your export journey — in a simple, no-jargon way.



🌍 Why Export from India?

India is a treasure trove of agricultural diversity — from nutritious vegetables to aromatic rice, and traditional spices to ready-to-cook frozen items. Globally, there's a growing appetite for quality Indian products, and countries across the Middle East, Asia, Europe, and even the US are major buyers.

With improved logistics, support from the government, and easy online access to international buyers, starting an export business has become easier than ever.



🧾 Step-by-Step: How to Start an Export Business

Let’s break it down:

1. Register Your Business

You can begin as a sole proprietor, or if you plan to grow fast, consider a private limited company. Get a PAN card and a current account in your business name.

2. Apply for an IEC

The Import Export Code (IEC) is your official license to export. You can get it online from the DGFT portal. It’s a one-time process and essential for international trade.

3. Get Other Licenses

If you're dealing in food products, you may need:

  • FSSAI registration (for food safety)

  • Registration with relevant commodity boards (based on what you’re exporting)



🥕 Choosing the Right Products

Start with products that:

  • They are in demand abroad

  • It is easy for you to source locally

  • Have good shelf life or can be frozen/processed

This could include fresh vegetables, tubers, ready-to-cook frozen items, or varieties of rice. Many regions in India have an advantage in specific crops, so use your location as an advantage.

Also, study what buyers prefer in different countries — size, color, shelf life, packaging, and certifications all matter.



🤝 Finding Buyers

This is one area where digital tools can truly help.

Ways to find international customers:

  • Create a profile on B2B platforms and add product listings

  • Attend virtual trade shows and expos

  • Connect with importers on LinkedIn

  • Reach out to food distributors or ethnic store owners abroad

Focus first on countries with a strong Indian or South Asian population — they already know and trust Indian quality.



📦 Packaging and Documentation

Proper packaging isn't just about looking good — it's about maintaining freshness and meeting international standards.

You’ll need:

  • Food-safe materials for packing

  • Labels with product details, origin, and instructions

  • Key documents like invoices, certificates, and bills of lading

If you're exporting frozen or fresh items, invest in cold chain logistics to keep the product in top condition during transit.



✈️ Shipping and Logistics

You can ship by:

  • Air – faster, ideal for perishable or small-volume products

  • Sea – more economical for bulk shipments

Work with experienced freight forwarders or logistics companies. They’ll help you handle customs, insurance, and paperwork. Don’t forget to insure your shipment — better safe than sorry.



💵 Getting Paid

Most new exporters worry about payment security — and rightly so. But there are safe methods available.

Start small and ask for advance payments for trial orders. As you grow, you can move to:

  • Bank transfers

  • Letter of Credit (LC) for larger deals

Choose a bank that supports foreign currency accounts and guides you through RBI and FEMA regulations.



📢 Promoting Your Products

Marketing doesn’t stop at creating a listing. Buyers want to know who they’re dealing with.

Here’s what works:

  • Build a simple website or digital brochure

  • Use WhatsApp, Instagram, or YouTube to share product videos

  • Highlight the story behind your brand or farm

  • Get listed on export-specific platforms

Pro tip: A short video showing your sourcing or packaging process can boost trust and engagement.



🛡️ Use Government Support

There are plenty of schemes and export promotion councils that can help beginners:

  • Financial support for packaging and marketing

  • Buyer-seller meets

  • Training on documentation and compliance

  • Refunds on certain taxes and duties

You can register with boards that focus on agriculture, processed food, or grains, depending on what you plan to export.



🚀 Final Thoughts

Exporting from India is no longer just for large corporations. Even small businesses and individuals can now take part in this global opportunity.

Here's a quick checklist to get started:

✅ Register your business
 ✅ Get the IEC and relevant food certifications
 ✅ Choose products based on quality and demand
 ✅ Find buyers using digital platforms
 ✅ Pack, ship, and promote professionally
 ✅ Stay compliant and use government support

The demand is there. The opportunity is real. All you need to do is take the first step.

So, are you ready to take Indian excellence to the world? 🌍