Ever wondered how top eCommerce brands build excitement before launching a new product? They don’t just list items and hope for the best—they create anticipation. One of the easiest ways to achieve this in your WooCommerce store is by using a WooCommerce coming soon badge.

A well-placed coming soon badge doesn’t just inform customers about upcoming products—it makes them eager to return, sign up for notifications, or even pre-order before the official release.

Why Does a WooCommerce Coming Soon Badge Matter?

✅ Keeps customers engaged – Instead of leaving due to unavailable products, visitors stay interested.
✅ Encourages pre-orders – Helps you secure sales before launch.
✅ Boosts brand credibility – Makes your store look more professional and well-managed.
✅ Creates urgency – Sparks FOMO (Fear of Missing Out), pushing customers to take action.

Now, let’s explore how to add and optimize a WooCommerce coming soon badge for maximum impact.

How to Add a WooCommerce Coming Soon Badge

1. Using WooCommerce Plugins (The Easiest Method)

If you're looking for a quick and hassle-free way to add a WooCommerce coming soon badge, plugins are the best solution. Here are some popular choices:

  • WooCommerce Coming Soon Product Plugin
  • Product Badges for WooCommerce
  • Advanced WooCommerce Labels

Steps to Add a Coming Soon Badge with a Plugin:

  1. Install and activate the plugin from your WooCommerce dashboard.
  2. Navigate to WooCommerce > Settings > Badges.
  3. Enable the Coming Soon Badge option.
  4. Customize the badge text, style, and color.
  5. Save the changes and preview the badge on your store.

2. Adding a Custom Coming Soon Badge with CSS (For More Control)

If you prefer manual customization, you can create a custom coming soon badge using CSS. Here’s how:

  1. Go to Appearance > Customize > Additional CSS.
  2. Add the following CSS code:
css
.coming-soon-badge {
    background-color: #ff6600;
    color: white;
    padding: 8px;
    font-size: 14px;
    font-weight: bold;
    position: absolute;
    top: 10px;
    left: 10px;
    border-radius: 5px;
}
  1. Assign this class to your product images, and your coming soon badge will appear.

3. Using Custom Fields in WooCommerce

If you want more flexibility, adding a WooCommerce coming soon badge via custom fields is a great option.

Steps:

  1. Go to Products > Add New (or edit an existing product).
  2. Add a new custom field labeled "coming_soon" and set its value to "yes".
  3. Insert the following PHP snippet into your functions.php file:
php
add_action('woocommerce_before_shop_loop_item_title', 'display_coming_soon_badge');  
functiondisplay_coming_soon_badge() {  
    global$product;  
    if (get_post_meta($product->get_id(), 'coming_soon', true) == 'yes') {  
        echo'<span class="coming-soon-badge">Coming Soon</span>';  
    }  
}

Now, whenever you set "coming_soon" to "yes", the badge will automatically appear on that product.

How to Use a WooCommerce Coming Soon Badge Effectively

1. Add a "Notify Me" or "Pre-Order" Option

A coming soon badge alone isn’t enough—you need a call-to-action (CTA). Add a “Notify Me” button so customers can subscribe for updates.

2. Use Countdown Timers for Urgency

Displaying a countdown timer next to your badge increases anticipation and pushes customers to act fast.

3. Make Your Badge Stand Out

Your WooCommerce coming soon badge should be bold and easy to spot. Use high-contrast colors like red, orange, or yellow to grab attention.

4. Promote Upcoming Products on Social Media

Share teaser images featuring the coming soon badge on social platforms to generate excitement before launch.

5. Optimize for Mobile Users

Make sure your badge looks clear and professional on both desktop and mobile devices.

Common Mistakes to Avoid

❌ Forgetting to Remove the Badge After Launch – Customers may get confused if they see a “Coming Soon” badge on an available product.

❌ Not Using a CTA – A badge without a “Pre-Order” or “Notify Me” button misses opportunities for engagement.

❌ Ignoring SEO – Ensure your coming soon product pages are optimized with keywords so they rank before launch.

❌ Hard-to-Read Fonts and Colors – Your WooCommerce coming soon badge should be easily visible and readable.

Conclusion

A WooCommerce coming soon badge is an essential tool for creating anticipation, keeping customers engaged, and increasing conversions before a product even launches.

By adding it strategically—whether through plugins, CSS, or custom fields—you can build excitement and ensure customers return to your store when the product is available.

So, if you want to boost pre-orders and sales, start using a WooCommerce coming soon badge today! 🚀

Frequently Asked Questions (FAQs)

1. Can I schedule a WooCommerce coming soon badge to disappear after launch?

Yes! Many WooCommerce badge plugins allow you to automate the removal of the badge once the product is available.

2. Will a coming soon badge help improve SEO rankings?

Absolutely! A properly optimized coming soon page can rank in search results, driving traffic before launch.

3. Can I use a coming soon badge for variations of a product?

Yes, most plugins allow product variations to have their own badges. This is useful if only some sizes or colors are coming soon.

4. How do I enable pre-orders for products with a coming soon badge?

You can use a pre-order plugin alongside the badge to let customers purchase in advance.

5. Is it possible to customize the design of a WooCommerce coming soon badge?

Yes! Whether using a plugin, CSS, or custom PHP, you can fully control the look and placement of your badge.