If you're passionate about connecting brands with audiences through creative campaigns, the Diploma in Digital Marketing at Wisdom College for Creativity & Design, Lucknow offers the essential training. This practical, hands–on course equips students with the digital tools and strategies needed in today’s online-first landscape.


🎯 Program Overview

  • Duration: 6 months, full-time, classroom-based
  • Hands-On Format: Weekly workshops and live campaign labs featuring social media, SEO, email marketing, and analytics
  • Project-Based Learning: Students work on real or simulated campaigns and build a portfolio-ready digital marketing kit
  • Job-Ready Outcome: Graduates walk away with practical knowledge and a clear road into roles such as Digital Marketing Executive or Social Media Strategist

🔍 What You’ll Learn

1. Digital Marketing Fundamentals

Understand essential digital marketing channels—SEO, SEM, social media marketing, email campaigns, and content marketing. Learn how each medium fits into a cohesive strategy.

2. Social Media & Content Strategy

Craft audience personas, plan social calendars, develop engaging content, and run campaign tests. Analyze performance through impressions, engagement, and ROI metrics.

3. SEO & SEM Techniques

Discover keyword research, on-page and technical SEO, link-building, and best practices for Google Ads campaigns and search optimization.

4. Email Marketing & Automation

Build effective email sequences, design nurturing funnels, and conduct A/B testing—skills essential for user engagement in the digital marketing world.

5. Data Analytics & Reporting

Use platforms like Google Analytics to track site behaviour, conversion metrics, and campaign performance. Learn to translate data into actionable insights.

6. Capstone Project

Plan and execute a complete campaign from start to finish—complete with budgets, creatives, and analytics. This becomes the centrepiece of your professional portfolio.


💡 Why Choose Wisdom College?

  • Practical Studio Labs: Real tools and environments for campaign execution
  • Industry-Based Faculty: Learn from professionals with direct marketing experience
  • Live Campaigns: Opportunity to analyze and manage actual brand strategies
  • Placement-Ready Portfolio: Complete with documented case studies and campaign samples
  • Placement Support: Digital marketing diploma course provides training in interview skills, resume prep, and positioning for marketing roles

🎓 Career Opportunities

After earning this Diploma, you’ll be ready for roles including:

  • Digital Marketing Executive
  • Social Media Strategist
  • Content Marketing Specialist
  • SEM/PPC Coordinator
  • Email Marketing Manager
  • Analytics & Reporting Assistant

Graduates find placement in digital agencies, startups, corporate marketing teams, and more.


🧑‍🎓 Who Should Enroll?

Perfect for:

  • Recent school or college graduates seeking a fast-start in marketing
  • Content creators and social media enthusiasts wanting formal training
  • Small business owners looking to grow online presence
  • Freelancers aiming to offer full-service digital marketing

No prerequisites—just a creative zap and interest in digital media.


💰 Program Details

  • Eligibility: Completion of Class 10 or 12; tech-savvy learners encouraged
  • Course Fee: Approximately ₹50,000–₹70,000 with easy monthly plans
  • Format: Full-time, in-class instruction with collaborative labs and group work

❓ Frequently Asked Questions (FAQs)

Q1: Do I need marketing experience?
A1: Not at all. The course begins with basics before advancing to strategic campaigns.

Q2: What tools will I learn?
A2: You’ll use Google Analytics, Facebook Ads Manager, email automation platforms, keyword research tools, and CMS like WordPress.

Q3: Is this diploma practical or theoretical?
A3: Over 80% of the program is hands-on implementation, with live campaigns and data analysis.

Q4: Will I complete a real campaign?
A4: Yes—you’ll design, execute, and present a full-capability digital campaign for your portfolio.

Q5: Will I get placement help?
A5: Definitely—Wisdom College supports job preparation, interviews, and placement networking.

Q6: Can I freelance after graduating?
A6: Absolutely! Many students use the project portfolio to launch as freelance marketers or consultants.


✅ Conclusion

The Diploma in Digital Marketing at Wisdom Design College,, Lucknow, offers a vibrant, practice-focused path into the digital realm. Through campaign labs, tool mastery, and creative strategy development, you'll be positioned to step confidently into marketing roles or freelance ventures—armed with both skill and portfolio presence.

Turn your passion for digital into a career—enroll now and power up your marketing potential!