Customer satisfaction has always been at the heart of Kroger’s mission, and one of the most effective ways the company stays connected to shoppers is through its official customer feedback survey hosted at www.kroger.com/feedback. This online survey offers customers a quick and convenient way to share their shopping experiences while also giving them the chance to win exciting rewards like fuel points or sweepstakes entries.

If you’ve recently visited a Kroger store and received a purchase receipt, you may have noticed an invitation to take the survey. In this detailed guide, we’ll walk you through everything you need to know about the Kroger Feedback Survey—from eligibility and requirements to step-by-step instructions and tips for maximizing your chances of earning rewards.

What Is the Kroger Feedback Survey?

The Kroger Feedback Survey is an online customer satisfaction survey designed to help Kroger understand and improve the shopping experience across its many store locations. By participating, customers provide honest opinions about store cleanliness, staff behavior, product selection, pricing, checkout speed, and overall satisfaction.

In exchange for completing the survey, Kroger often rewards customers with:

  • 50 Fuel Points, OR

  • Sweepstakes entries for gift cards (depending on the current promotion)

The survey plays a key role in helping Kroger enhance its operations and deliver better services to millions of shoppers across the United States.

Why Does Kroger Conduct This Survey?

Kroger operates thousands of supermarkets, fuel centers, and specialty stores across the country. With such a large network, it’s crucial for the company to monitor performance and identify areas for improvement.

The survey allows Kroger to:

1. Improve Customer Service

Feedback helps store managers understand how well employees are assisting customers and identify training opportunities.

2. Enhance Store Cleanliness & Organization

Clean aisles, well-stocked shelves, and well-maintained restrooms play a vital role in customer satisfaction.

3. Refine Product Selection

Customer input helps Kroger determine which products to keep, restock, or discontinue.

4. Reduce Checkout Times

Comments about long lines or slow registers help improve the checkout experience.

5. Boost Customer Loyalty

Rewarding shoppers with fuel points or sweepstakes entries encourages repeat visits and strengthens loyalty.

Who Can Take the www.kroger.com/feedback Survey?

To participate in the Kroger Feedback Survey, you must meet the following eligibility criteria:

  • Must be 18 years or older

  • Must be a legal resident of the United States

  • Must have a valid Kroger purchase receipt containing:

    • Entry ID

    • Date and time of visit

  • One survey per receipt

  • Employees and their immediate family members are not eligible

These requirements ensure fairness and authenticity in the survey results.

What Do You Need to Complete the Kroger Feedback Survey?

Before you begin the survey at www.kroger.com/feedback, make sure you have the following items ready:

✔️ A recent Kroger purchase receipt

The receipt includes essential information such as the Entry ID, store number, and date of visit.

✔️ A device with internet access

You can use a smartphone, tablet, laptop, or desktop computer.

✔️ A few minutes of your time

The survey typically takes 5–10 minutes.

✔️ Basic understanding of English or Spanish

The survey is available in both languages.

How to Complete the Kroger Feedback Survey (Step-by-Step Guide)

Follow these simple steps to complete the survey and claim your reward:

Step 1: Visit the Official Survey Website

Open your browser and go to www.kroger.com/feedback.

Step 2: Enter Your Receipt Details

You’ll be asked to enter:

  • Date of visit

  • Time of visit

  • Entry ID (printed at the bottom of your receipt)

Make sure to enter the details exactly as shown.

Step 3: Choose Your Preferred Language

Select English or Spanish to proceed.

Step 4: Begin the Survey

You’ll answer a series of questions related to:

  • Store cleanliness

  • Employee friendliness

  • Product variety and availability

  • Prices and promotions

  • Checkout experience

  • Overall satisfaction

Provide honest feedback—positive or negative.

Step 5: Enter Contact Details (If Required)

If the current promotion includes sweepstakes, you may be asked for:

  • Name

  • Phone number

  • Email address

This information is used solely for prize notifications.

Step 6: Submit the Survey

Once completed, you’ll receive:

  • 50 Fuel Points, or

  • A sweepstakes entry confirmation

Reward type varies based on the promotion.

Kroger Feedback Survey Rewards Explained

Kroger rewards participants to encourage more shoppers to take part. Here’s how the rewards work:

1. 50 Bonus Fuel Points

Fuel points help customers save money at Kroger Fuel Centers. Every 1,000 points equals $1.00 off per gallon, so the bonus can add up quickly.

2. Sweepstakes Entries

Depending on the promotional period, customers may receive entry into sweepstakes where Kroger gives away:

  • $100 gift cards

  • $5,000 Kroger gift cards

  • Other store-specific rewards

These sweepstakes typically draw winners monthly or quarterly.

Common Survey Questions You May Encounter

Participants generally respond to a variety of questions like:

  • How satisfied were you with your shopping experience?

  • Was the store clean and well-organized?

  • Were employees friendly and helpful?

  • Did you find everything you were looking for?

  • Was the checkout process fast and smooth?

  • Would you recommend Kroger to others?

These questions help Kroger improve in all areas.

Tips for a Smooth Survey Experience

To make sure you complete the survey successfully:

1. Check Your Internet Connection

A stable connection ensures the survey doesn’t reset or time out.

2. Keep Your Receipt Handy

You’ll need the entry ID and visit details.

3. Answer Honestly

Kroger values genuine feedback.

4. Complete the Survey Quickly

Receipts often expire within 7 days, so don’t wait too long.

Troubleshooting: What If www.kroger.com/feedback Isn’t Working?

If you face issues accessing the survey:

✔️ Try refreshing the page

Sometimes the site may temporarily fail to load.

✔️ Clear your browser cache

Old data can cause loading issues.

✔️ Try another browser

Chrome, Firefox, Safari, and Edge generally work well.

✔️ Check your receipt

Make sure the entry ID hasn’t expired.

If none of these work, try again later as the website may be undergoing maintenance.

Benefits of Participating in the Kroger Feedback Survey

Taking the Kroger survey benefits both shoppers and the company:

For Customers:

  • Earn bonus fuel points

  • Enter reward sweepstakes

  • Enjoy improved store services

  • Share concerns and experiences

For Kroger:

  • Better customer satisfaction insights

  • Improved store operations

  • Enhanced staff performance

  • Stronger customer loyalty

Frequently Asked Questions (FAQ)

1. Is the Kroger Feedback Survey free?

Yes, the survey is completely free to take.

2. How often can I take the survey?

You can participate once per receipt.

3. Is my personal information safe?

Yes, Kroger uses your information only for prize notifications or reward credits.

4. Do all receipts qualify?

Most receipts printed during survey promotional periods qualify.

Final Thoughts

The www.kroger.com/feedback survey is one of the easiest ways for shoppers to earn valuable rewards while helping Kroger enhance its services. Whether you want extra fuel points or a chance to win gift cards, taking just a few minutes to share your feedback can be beneficial for both you and the company.

So, if you’ve recently shopped at a Kroger store, grab your receipt and head over to the survey site. Your voice matters—and Kroger is listening.