Ever logged into a website and felt kinda lost? Like, you expected to land somewhere useful, but instead, you got dumped on a random page with no direction? Yeah, that’s bad UX. And guess what? Your customers feel the same way when they log in to your WooCommerce store and get thrown onto the default My Account page.
That’s why WooCommerce redirect after login is a big deal. Instead of making people figure out where to go next, you can send them exactly where they need to be. Whether it’s their cart, a special deals page, or a members-only section, a smart redirect after login WooCommerce setup makes life easier for your customers—and better for your sales.
So, let’s fix that.
Why Redirect Customers After Login?
Think about it. When someone logs in, it’s for a reason—they want to check their orders, shop for something specific, or access exclusive content. But if they’re forced to click around just to get where they need to go, they might just leave.
Benefits of Login Redirects:
✅ Faster navigation – No wasted clicks. Customers land where they need to be.
✅ More sales – If someone logs in to buy, send them straight to checkout instead of distracting them.
✅ Better user experience – No one likes feeling lost. Redirects make your site easier to use.
✅ More engagement – Got a sale going on? Send customers to your deals page right after they log in.
Okay, so how do we do this? Let’s go over the easiest way.
Setting Up WooCommerce Redirect After Login (Without Stress)
The simplest way to set up redirect after login WooCommerce is by using a plugin. No coding, no weird settings—just a few clicks, and done.
Steps to Set It Up:
-
Install a Redirect Plugin
-
Go to Plugins > Add New in your WordPress dashboard.
-
Search for “Login Redirect for WooCommerce” or any reliable redirect plugin.
-
Click Install, then Activate.
-
-
Go to Redirect Settings
-
Once installed, head over to WooCommerce > Redirect Rules.
-
-
Create a New Redirect Rule
-
Click “Add New Redirect Rule”.
-
Choose the user role you want to redirect (customers, subscribers, etc.).
-
Pick where they should be sent after login.
-
-
Save and Test It
-
Click Save, log in as a test user, and check if it works.
-
That’s it. No coding, no confusion—just smooth login redirection.
Where Should You Redirect Customers?
Now that you know how to set up WooCommerce redirect after login, the real question is: where should customers go? Here are some solid ideas:
1. Redirect to Cart Page
If a customer logs in, chances are, they’re here to shop. And if they already have items in their cart, sending them straight there makes checkout faster.
How to Set It Up:
-
Redirect Rule: After Login (For Customer Role)
-
Destination: Cart Page
2. Redirect to a Special Offers Page
Want to push a sale? If a customer logs in, take them directly to a page with exclusive deals. This works great for returning shoppers.
How to Set It Up:
-
Redirect Rule: After Login (For Customer Role)
-
Destination: Discount Page / Flash Sale Section
3. Redirect to My Orders Page
A lot of customers log in just to check their order status. Instead of making them hunt for it, redirect them straight to their orders.
How to Set It Up:
-
Redirect Rule: After Login (For Customer Role)
-
Destination: My Orders Page
4. Redirect Wholesale Customers to a Bulk Order Form
If you run a wholesale WooCommerce store, your wholesale buyers don’t need the same page as regular customers. Instead of the shop, send them to a bulk order form.
How to Set It Up:
-
Redirect Rule: After Login (For Wholesale Role)
-
Destination: Wholesale Pricing / Bulk Order Form
5. Redirect Subscribers to Exclusive Content
If you have a membership site, don’t send subscribers to the shop—they’re here for exclusive content. Redirect them to:
-
A members-only page
-
The latest premium article
-
Their subscription dashboard
How to Set It Up:
-
Redirect Rule: After Login (For Subscriber Role)
-
Destination: Members Area
6. Redirect Vendors to Their Dashboard
For multi-vendor stores, vendors don’t need the customer shop—they need their seller dashboard to manage products, orders, and earnings.
How to Set It Up:
-
Redirect Rule: After Login (For Vendor Role)
-
Destination: Vendor Dashboard
7. Redirect Admins & Staff to Backend
Admins and store managers don’t need the WooCommerce shop either. Send them directly to the WordPress dashboard.
How to Set It Up:
-
Redirect Rule: After Login (For Admin / Manager Role)
-
Destination: WP Admin Panel
Setting Up Redirects After Registration
New customers signing up for your store? Redirecting after registration is just as important as after login. Instead of leaving them confused about what to do next, you can send them to:
-
A welcome page with a first-order discount
-
Their account settings page
-
A product guide or store walkthrough
How to Do It:
-
Go to WooCommerce > Redirect Rules
-
Choose “After Registration” instead of login
-
Select a destination page
-
Save and test
This makes new users feel guided, instead of lost.
Logout Redirects (Because Why Stop at Login?)
If you’re setting up WooCommerce redirect after login, why not redirect after logout too? Instead of leaving customers on a blank screen, send them to:
-
A Thank You page with a return discount
-
A Blog page to keep them engaged
-
The Login page so they can easily sign in again
How to Set It Up:
-
Go to WooCommerce > Redirect Rules
-
Create a new rule for “After Logout”
-
Choose where users should go
-
Save it
It’s a small tweak, but it keeps your site feeling smooth.
Final Thoughts
If your WooCommerce store is still redirecting everyone to the same My Account page after login, it’s time to change that.
A WooCommerce redirect after login setup makes sure customers, wholesalers, vendors, and members all land where they actually need to be. Instead of wasting time clicking around, they can get straight to shopping, checking orders, or accessing their content.
It takes minutes to set up but makes your store way easier to use. So, what are you waiting for?
