Is Wix Still the Best Website Builder in 2025?

Wix has long been regarded as a user-friendly website builder, but in 2025, its role in the digital landscape has expanded significantly. With redesigned tools, simplified pricing, and a focus on AI-powered workflows, Wix is positioning itself as a serious competitor to more complex platforms like WordPress. These updates make it worth revisiting what Wix is and why it’s increasingly relevant.

Background: How Wix Evolved Into a WordPress Rival

Initially, Wix was a simple, drag-and-drop builder designed for those without technical skills. It was intuitive but limited. Over the years, the platform has matured, and recent innovations have shifted it into a professional-grade solution. The introduction of Wix Studio and advanced AI capabilities now gives it appeal for freelancers, small businesses, and even seasoned web developers. With its emphasis on responsive design, performance optimization, and built-in SEO tools, Wix in 2025 is more competitive with WordPress than ever.

Key Developments in What Is Wix Website Builder

Wix Studio Replaces Editor X

In early 2025, Editor X was retired in favor of Wix Studio. This new interface offers responsive AI design, advanced grid layouts, and collaborative editing features—streamlining projects for both individuals and teams.

Smarter AI Website Creation

Wix ADI (Artificial Design Intelligence) now builds fully functional websites in seconds based on user prompts. It integrates SEO suggestions, content structures, and branding alignment directly into the design process.

Streamlined Pricing

Wix’s 2025 pricing model offers four clear tiers: Light (basic sites), Core (portfolios/freelancers), Business (small eCommerce), and Business Elite (scaling stores). Plans start at about $16/month, with discounts available through codes like TAKE10.

Timeline: Recent Updates to Wix Website Builder

  • April 2025: AllAboutCookies names Wix the best free and AI-powered builder.

  • June 2025: Tech.co publishes an in-depth review of Wix Studio, praising design flexibility and usability.

  • July 2025: Startups.co.uk updates its Wix pricing and feature guide.

These milestones highlight how Wix’s reputation has shifted from an entry-level tool to a versatile, professional-friendly builder.

Who’s Behind Wix Website Builder

Led by a team focused on simplifying web creation, Wix.com prioritizes accessibility and innovation. Industry analysts like Conor Cawley (Tech.co) and Mary James (AllAboutCookies) have noted its growing appeal beyond beginners, pointing to its combination of design freedom and ease of use.

Why Wix Matters to WordPress Users

  • Simplified Onboarding: Build and publish in under 10 minutes, compared to WordPress’s more involved hosting and setup process.

  • Built-In SEO and UX: SEO powered by Semrush, intuitive design guidance, and native performance tools reduce dependency on plugins.

  • Transparent Pricing: All features, hosting, and security are bundled into straightforward plans.

Public Response to Wix’s 2025 Overhaul

Feedback from both users and reviewers has been overwhelmingly positive. Tech.co calls it “a massive leap forward in website creation,” while AllAboutCookies says it “simplifies the process without limiting creative control.” Rising search interest for terms like “Wix website builder pricing” shows its growing popularity among new adopters.

Final Thoughts on Wix Website Builder

In 2025, Wix stands as a more capable, flexible, and professional-ready website builder than ever before. It offers fast setup, built-in marketing tools, responsive design, and AI-driven creation—all in one package. While WordPress still wins in deep customization, Wix’s modern feature set is ideal for anyone who wants speed, simplicity, and professional quality without the technical learning curve.



References:
https://wixmediagroup.com/news/what-is-wix-website-builder/
https://wixmediagroup.com/