Why Wix Is a Great Website Builder for Small Businesses

Wix has truly stepped up in 2025, earning the attention of small businesses with its suite of AI-powered tools, new design capabilities, and expanded integrations. What was once known as an entry-level builder has now become a serious, scalable platform suitable for service providers, entrepreneurs, and e-commerce newcomers. The question isn’t just “Is Wix still a good website builder for small businesses?”—it’s how Wix has become one of the best options in today’s competitive landscape.

Key Developments in Wix for Small Businesses

Wix’s evolution has been marked by several crucial updates. The introduction of AI-powered site creation in early 2024 means small business owners can build tailored websites simply by answering chat-style prompts—no coding required. This is a game-changer for solo founders and busy teams who need a rapid, stress-free launch.

The October 2023 rollout of Wix Studio marked another leap forward. This platform, aimed at design professionals and agencies, offers responsive layout tools, advanced animation, and collaborative editing, allowing even small businesses to create websites with a polished, professional look.

Wix’s App Market now features over 800 third-party and in-house applications, including booking tools, email marketing, customer support, and social proof—features essential for business growth and customer engagement. The constant expansion of this app ecosystem has helped position Wix as a go-to platform for businesses that want to do more with less technical hassle.

Industry Recognition

Wix’s commitment to small business needs hasn’t gone unnoticed. CNET named Wix the “best overall website builder” in 2025, while G2 and PCMag regularly list Wix among the top platforms for business websites. These accolades reflect both the platform’s innovation and the strong satisfaction reported by small business owners who appreciate its usability, design freedom, and business-ready features.

Timeline of Key Updates

• October 2023: Launch of Wix Studio for professionals and agencies.

• March 2024: Global rollout of the AI-powered site builder.

• March–July 2025: Major industry reviewers like CNET, TechRadar, and PCMag spotlight Wix as a top small business solution.

Who’s Driving the Change?

Wix’s ongoing evolution is led by CEO and co-founder Avishai Abrahami, who has championed the push toward more advanced, professional-grade features—especially with Wix Studio. Product development teams have prioritized marketing, sales, and client engagement tools, while influencers and tech analysts have shifted public perception, now viewing Wix as a truly strategic business choice rather than just a DIY solution.

Why It Matters to Small Businesses

Wix makes fast, affordable digital transformation possible for small businesses. The drag-and-drop editor and AI-driven tools dramatically reduce the time and technical expertise needed to go live. Everything from email campaigns to booking systems is built in, allowing businesses to operate smoothly without having to manage a mess of plugins or third-party add-ons.

Pricing is also designed with small businesses in mind. While a free version exists, most benefit from the Business Basic or Unlimited plans starting at just $16/month. These plans include custom domains, essential SEO tools, and e-commerce capabilities, offering excellent value for growing companies.

Perhaps most importantly, Wix is trusted by business owners. User ratings on review platforms like G2 consistently highlight Wix’s ease of use and design flexibility, making it the ideal entry point for those moving their operations online for the first time.

Notable Quotes from Industry Voices

“This platform has a fairly intuitive interface…Creating without programming is really incredible.”
— User review on G2

“Wix Studio is a serious upgrade ideal for agencies and pros needing creative control.”
— TechRadar, 2024

Final Thoughts: Is Wix Right for Your Business?

If your priorities are ease, speed, and strong design options, Wix is an excellent website builder for small businesses in 2025. While there are limits to advanced customization, the platform provides robust performance, comprehensive features, and affordability. For most small businesses, Wix delivers a smooth path to digital growth.

References:
https://wixmediagroup.com/news/is-wix-good-for-small-business/
https://wixmediagroup.com/