Wix Website Builder Pricing Guide 2025

This guide explains Wix website builder pricing in 2025 by detailing how much Wix costs, why it remains popular, and what’s new this year. It gives clear, essential information without unnecessary detail and compares Wix with leading competitors, so decision-makers can assess if it’s the right solution for their needs.

Overview of Wix Website Builder Pricing

Wix maintains its freemium model in 2025, letting users build sites for free or unlock extra tools and flexibility with premium plans. Its popularity continues with creators, small businesses, and entrepreneurs because of its intuitive drag-and-drop editor, scalable features, and constant updates. In 2025, Wix improved its Business Elite plan with more storage and higher bandwidth. TechRadar and Tom’s Guide both rank Wix as the best overall website builder, citing its AI-powered ADI and comprehensive e-commerce features.

Wix Website Builder Pricing & Plans

Wix offers four premium plans plus a free option. Annual billing unlocks lower rates and all paid tiers include a 14-day money-back guarantee. The Free plan costs $0 and includes a Wix subdomain, ads, and limited bandwidth and storage. The Light plan starts at $17 monthly and adds a custom domain, no ads, and 2 GB of storage. The Core plan costs $29 per month and brings custom domain support, SEO tools, 50 GB storage, and a basic online store. The Business plan at $36 per month unlocks full e-commerce, inventory, analytics, and site chat, while Business Elite at $159 monthly offers unlimited storage, priority support, and advanced tools. Regional pricing may vary and occasional promotions can reduce costs by up to 20%.

Core Aspects of Wix Website Builder Pricing

Wix provides over 800 industry-specific templates, and its ADI tool can generate a ready-to-edit website in minutes, making it accessible to non-technical users. The drag-and-drop editor allows for easy layout adjustments, while built-in SEO tools and analytics help monitor site performance. Wix’s app marketplace extends functionality without requiring any coding knowledge. For e-commerce, Business plans include robust store features for selling both physical and digital goods, inventory management, payment processing via Stripe or PayPal, and recurring subscription or membership capabilities. Every plan comes with cloud hosting and a 99.9% uptime guarantee, while the Business Elite tier includes additional bandwidth and enhanced video streaming support for high-traffic sites.

Pros and Cons of Wix Website Builder Pricing

Wix lets users of all skill levels launch professional-looking sites quickly, though it doesn’t suit those who need full backend control. The main advantages are intuitive editing with no coding required, a large app ecosystem with seamless integrations, frequent updates and strong platform security, and scalable templates suitable for everything from blogs to enterprise sites. The drawbacks are that the Business Elite plan is expensive, there’s limited access to server and backend settings, the free plan includes ads and Wix branding, and migrating off Wix can be complex.

Who Should Use Wix Website Builder Pricing?

Wix is best for small businesses and startups seeking affordable, scalable e-commerce tools, bloggers and personal brands who want fast setup and easy maintenance, and freelancers or creatives looking for strong visual tools and professional templates. It is less ideal for users needing deep technical control, enterprise-grade backends, or advanced integrations with external systems.

Wix Website Builder Pricing Comparison

Compared to other popular platforms, Wix starts at $17 per month and stands out for its AI tools, e-commerce, SEO features, and extensive app market, making it perfect for beginners, SMBs, and freelancers. Squarespace starts at $16, focusing on elegant design and blogging with limited e-commerce, and is best for creatives and portfolios. Shopify’s $39 entry plan delivers advanced retail tools and POS integration for serious online stores. WordPress.com, beginning at $10, excels in customization and monetization for bloggers and developers who need more control. Cybernews and TechRadar both highlight Wix as the most balanced choice for most users, while Squarespace wins for style, Shopify for retail, and WordPress.com for flexibility.

Conclusion

Wix pricing in 2025 delivers flexible choices from free to Business Elite. Casual users and bloggers can start with the Light or Core plan, while small businesses and online stores are best served by the Business or Business Elite tiers. Wix remains a top pick for easy setup, rich features, and room to grow, making it especially strong for small business and e-commerce. Prospective users should review each plan’s features and try out Core or Business with the 14-day refund policy before making a long-term commitment.


References:
https://wixmediagroup.com/review/wix-website-builder-pricing/
https://wixmediagroup.com/