Is Wix Still the Go-To Website Builder in 2025?
The pros and cons of Wix website builder continue to shape user decisions in 2025, as Wix remains a leading platform admired for its visual editor, AI-driven tools, and comprehensive built-in services. This overview details why Wix is still popular, highlights what’s new this year, and compares Wix to other top website builders so readers can make informed decisions.
Overview of Wix Website Builder
Wix continues to lead the field with its intuitive drag-and-drop editor, a wide variety of templates, and the new Wix Studio—an upgrade that now provides developer features such as API and CMS support. Enhanced AI tools for design and SEO, as well as automated migration for legacy sites, make Wix more accessible for both newcomers and professional web creators. These 2025 updates are designed to reduce setup time and streamline the site-building process for every user.
Pricing & Plans
In 2025, Wix offers a range of subscription tiers to suit different needs and budgets. The Free plan allows basic testing and personal sites, with around 500 MB storage but no eCommerce. The Light plan, at $17/month, provides 2 GB storage and is best for portfolios or hobby projects. The Core plan costs $29/month, offers 50 GB storage, and unlocks a basic store for small eCommerce needs. The Business plan, at $36/month, delivers 100 GB storage and a full suite of eCommerce tools for medium businesses. Business Elite, at $159/month, offers unlimited storage and advanced tools for high-volume stores. Studio plans, ranging from $19 to $159/month, add API and CMS access, appealing to developers and agencies. All paid plans include a free domain for the first year, SSL, built-in hosting, analytics, marketing tools, and typically a 14-day refund window. Occasional discounts are available.
Core Aspects of Wix Website Builder
Wix offers over 900 customizable templates by industry and use case. The visual editor supports detailed layout adjustments and animations, though templates are locked once chosen—changing later requires rebuilding. AI and automation tools, including Wix ADI and SEO Wiz, help users generate draft sites, optimize for search, and automate routine marketing. Built-in tools also allow for automated emails and social posting. For hosting, all paid plans come with managed hosting, SSL security, and automatic backups, providing reliable uptime for standard websites, though free or low-tier plans may face bandwidth limits. The system is managed entirely by Wix, taking maintenance off the user’s plate. Usability is a highlight; the classic editor works for beginners, while Wix Studio offers APIs, CMS collections, custom code, and collaboration for agencies. Advanced users can build complex sites without ever managing server infrastructure.
Pros and Cons of Using Wix Website Builder
Wix’s strengths include an intuitive visual editor, drag-and-drop interface, powerful AI tools that simplify design and SEO, and a robust app marketplace with over 500 extensions. Hosting, SSL, analytics, and marketing tools are all built in, and eCommerce and CMS capabilities have grown, especially through Studio plans. However, drawbacks include template lock-in—templates can’t be swapped after publishing—and performance that may lag behind self-hosted, highly optimized sites. The sheer variety of apps can feel overwhelming, and some niche apps lack extensive reviews. Premium plans are more expensive than basic shared hosting, and while Wix is strong for small businesses, its backend access is limited for enterprise-scale projects.
Who Should Use Wix Website Builder?
Wix is ideal for small businesses, freelancers, and creatives who want a fast, functional launch without coding. It also serves well for bloggers, portfolio owners, and anyone who values AI-powered tools and an integrated platform. However, large enterprises or users needing granular backend control, custom hosting, or frequent template changes may find Wix limiting and might prefer platforms like WordPress or Shopify.
Wix Website Builder Comparison
Compared to its rivals, Wix stands out for ease of setup, a vast template library, and competitive pricing. It’s best for beginners and small businesses seeking a well-rounded, no-code solution. WordPress offers more flexibility and plugin options but requires more maintenance and configuration. Squarespace is ideal for creatives wanting high design quality, while Shopify is the leader for pure eCommerce. Wix’s primary drawbacks are template lock-in and performance limitations for very large, complex sites, but for most use cases, it remains an affordable, accessible, and innovative solution.
Conclusion
Wix remains one of the most capable website builders in 2025, combining visual simplicity, AI-driven tools, and fully managed hosting in one platform. For individuals and small teams wanting feature-rich sites with minimal technical hurdles, Wix is still a top choice. Those with enterprise needs or deep customization requirements should consider alternatives, but for the majority of users, Wix’s blend of usability, features, and ongoing innovation keeps it at the top of the website builder market.
References:
https://wixmediagroup.com/review/pros-and-cons-of-wix-website-builder/
https://wixmediagroup.com/
